V&V is collaborating with CarFest Management to introduce premium brands to the CarFest family festival. The purpose is to satisfy the shopping interests of the top 10% in terms of disposable income of CarFest’s visitors. For this purpose we have created the “Designer Village”, which is an enclosed village of outlets for businesses to showcase their premium brands.

As an add-on option we have created the opportunity for brands to be included in our gift bags to our top donors (aka “Royal Families”) and/or our top talent.

• Target audience (socio-economic groups): A and B
• Type of brands: Premium and/or luxury segment
• Key advantages: Very well defined target group with similar interests and significant disposable income. Curated area for brands of the same category. Appreciative consumers who are likely to share their appreciation of the brands support of CarFest.

Please review the deck below for more information.